How do you transform one iconic brand into a new iconic brand?
A decades old Visitor Center on a major Canadian highway, used as a landmark for travellers, had been decommissioned – Red UmbrellaXM was brought in to create a new iconic landmark for a high-end boutique cannabis brand.
By completely resurfacing the building and surrounding structures, branding the obelisk and adding translucent window graphics – we created an eye-catching roadside attraction, drawing travellers back to the space – and giving them back the landmark they were so familiar with.
GiggleLeaf has become the ‘go to’ stop for both travellers as well as locals and will be for decades to come!
