Given six weeks to achieve a global launch for a luxury brand in a high end store, Red UmbrellaXM was tasked to create an immersive experience true to the brand. The concept was a box inside a box. The outer box a lightbox and inner box digital screens with all corners five facetted and rounded.
Using backlit fabric and a 3D Printer, the outer shell lit up the space, while color changing logos on the interior floor to ceiling screens delivered color matched logos to four skin tones as well as the corporate purple, giving the visitor a truly unique backdrop for the photobooth inside.
Influencers and customers alike enjoyed a truly immersive experience and posted their pictures and feedback to a worldwide audience.
